Marina Broido
Marina Broido
User Experience Design and Strategy
 

experience design

  

 
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about

I’m Marina Broido, UX Designer and Educator

Currently I do UX design for Cisco and take every opportunity to make enterprise design human centered. Prior I taught design bootcamp, worked in several startups and did service design for Fortune 500 companies.

Strong on empathy, big picture vision and design facilitation, I enjoy acting as a catalyst in a discussion that lets my colleagues unleash their creativity. My understanding of human behavior  developed over years in business and academia.

 

Passionate about people and technology, I apply design thinking and behavior economics to build solutions that make people happier and more efficient. Prior experience in science and business helps me to channel design from business to buttons. 

When not at work, I draw with iPencil, mentor Stanford students, experiment with Mediterranean cooking, and keep exploring the world. 

You can reach me - marinabroido [at] gmail com - or connect on LinkedIn . 

 
 
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Selected Projects

Enterprise Design

Web App for Network Configuration

 

Project overview

The project goal was to bring the full power of network configuration to a non-expert user, which requires focus on simplicity and intuitive site navigation. This web application is a long awaited alternative to command line interface (CLI) for switch configuration.

Target users: Network engineers and network administrators.

Our team of three worked on this project for eight months. During this term our key challenge was to design interface for new functionality and make it scalable. 

My role:

I joined this project from the beginning and had a great opportunity to interview founders and key stakeholders, talk to experts and target users, conduct usability testing and heuristic evaluation of the existing beta version. Research insights laid out the foundation for my further design, including user flow, wireframes and  clickable prototypes.

Constraints: 

  • Integration of the new functionality with existing interface
  • Incremental implementation of the new design concept
 
 

 

Koé - Android App

Mobile App for Sharing Feedback

 

Challenge

Koé is a communication platform helping companies monitor, build and maintain healthy organization culture. As an alternative to employees engagement survey, Koé aimed to enable ongoing open communication between employees and managers. Employees’ motivation to use this service is a critical success factor for the product market traction. 

Project goal was to redesign Koé mobile app to make it engaging and efficient for communication between  employees and managers.

My role

I made Concept Design and Material Design Prototype for Koé Android app:

  • Led  and conducted user research, analysis and synthesis sessions
  • Applied behavioral economics to product design
  • Designed wireframes, built prototype and conducted usability testing 
 
 

 

Carmanation- Mobile App

Visual Design for the Parking Sharing App

 

Design Brief

Carmanation is a peer-to-peer sharing community that is making parking more convenient and affordable. Following the same approach as AirBnB and Uber, Carmanation allows people find and share affordable parking in the city.

Problem:  Carmanation is in need to develop a mobile app for their existing  online service.

Audience: 

Parking spot renters: drivers and long-term visitors often commuting to the city by car. They are active on the internet and social media, either on their smartphone or computer.

Parking spot lenders: city residents who own a parking spot and are willing to share it while they commute outside of the city.

My Role:  UX and Visual Design

 

 
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Design for Social Good

Family Game Design

 

project summary

Our team of five worked on Ideo.org challenge: How might parents in low-income communities ensure children thrive in their first five years?  Our reframed problem statement was: How might we help provide children with more opportunities to self-discover and develop resilience?

Through research, ideation, experience maps, prototypes and trials we came up with a game for parents and kids . Our solution was inspired by a Japanese Taste Testing. More details about the project and our design process are in the attached pdf file.

My Role: research, concept design, facilitation, prototyping.